Digital Marketing Strategy
To create a truly effective online presence, you need to start from the basics: how do the people you want to reach gather information and interact with the online world?We use data and insights gathered from tools, and from immersing ourselves in your business to determine exactly what will work for your customers' needs.
We like to take a five-step cyclical approach that helps you create an integrated digital strategy that really works. It has helped all of our clients evaluate and build upon their existing success.
Define
We understand how different digital channels sit across different stages of the marketing funnel, and how best to expose your target audience to your brand. We immerse ourselves in your business to understand your business and marketing goals, your audience, and your current performance before determining the best way forward…
Research
We research and review your market opportunity. How do your audiences interact with digital content? What are your competitors doing, and how will you be different? What’s working in the world of digital, and what will play to your strengths?
Implement
We evaluate the channels through which you’ll build a presence. Depending on your audience, we’ll look at how best to leverage existing assets, and which new assets are required to drive the digital strategy.
Measure
We decide on KPIs and settle on the measurement of success. What data do we need to gather? How do we need to analyse the information we collect? What benchmarks do we need to set, and what goals are we going to reach?
Develop
Once we’ve defined your objectives, evaluated the market, created the framework, and decided how to measure success, we build a roadmap of digital activities. Your strategic planning becomes a concrete plan, with defined stages and supported execution, that will drive success.
Whether you’re just beginning to set a digital strategy, or you’re reviewing your current efforts, we’re here to help.
LOOKING FOR STRATEGIC ADVICE?
Book in a free 30-minute Strategy Consultation with our founder Yvie Ansari to learn more about our process or talk through your current strategy.